My personal bucket list includes “make a painting for the label of a bourbon bottle.” It may seem obscure, but I hail from Louisville, Kentucky, and bourbon is to Louisville what ketchup is to Pittsburgh.
Several years ago, I pursued this dream and tried getting my foot in the door with the big wine and spirits producer in my home town. No bourbon label came of it, although some fantastic alternatives unfolded. I dropped the ball, moved first to London, then to Pittsburgh, and, well, just forgot about it.
Then last year, the Brown-Forman Corporation contacted me to gauge my interest in contending for the commission to create a painting for the label of the 2014 Early Times Mint Julep bottle. Keep in mind, this is the official drink of the Kentucky Derby; over 120,000 mint juleps will be served the week of Derby at Churchill Downs alone. When I got the phone call informing me that I was selected for the commission, I started to look around the room for hidden cameras, thinking it must be a really mean prank that was being caught on tape.
It turns out it wasn’t a prank, and I did create the painting last fall (progress shots are below for your viewing pleasure). It has been very difficult not to talk about it until now, but thank goodness the word is out! Just yesterday (within one day of the press release), the bottle was featured on WDRB and Louisville Business First, and it got a quick blurb on Shaken News Daily.
This is just the beginning. I’ll be in Louisville the week prior to the big race, promoting the product at Dawn at the Downs and bottle signing events. I also hear talk of billboards and taxi ads. Pinch me, and cheers to checking things off the bucket list!