Countdown to ‘Champions 4 Her’

I have spent at least the past six months coordinating the street art festival for an upcoming umbrella fundraiser for 10 Louisville nonprofits. One week from today (Saturday, June 21), ‘Champions 4 Her‘ walk/run will launch its first year at Waterfront Park.

Initially, I was asked to scout and hire an internationally renowned madonnaro (street painter) to set the festival apart from the plethora of other walk/runs in the city. I loved the idea, but immediately thought of the truly unique opportunity the concept of a street painting festival afforded clients of the 10 organizations we were raising money for. I agreed to find a feature artist for the event to draw in the media, but pitched the additional idea of having each of the beneficiary partner organizations create their own amateur street paintings depicting how their respective nonprofit assisted women and girls in our community.

The idea was not hard to sell, and soon I was also hiring a team of local artists to guide the novice nonprofit participants through the process of a creating a roughly 8′ x 12′ chalk pastel painting in one day.

I saw a lot of wide eyes as I sat in on the introductory meetings between the art teams and the artist they were paired with. This is the first time many of the participants have been to exposed to the visual arts on this level. Working with a full-time professional artist has really expanded their perception of the abilities of the arts to impact a community.

Within a few weeks I was getting concept sketches of each group’s final design. It has been such a treat to get photos in my email inbox and snail-mailbox of the art they’re designing.

You can support these wonderful organizations by registering yourself or a team to do the walk/run, or just come by and see the art in action.

I did of course hire a feature professional artist for the main street painting. Her name is Tracy Lee Stum and she will start on her piece the Wednesday before the event. Feel free to stop by Waterfront Park during the day to see her at work. She (and the other street paintings) will be in the parking lot in front of Joe’s Crab Shack.   See you June 21!


5 Comments

  • Hi Ashley,
    What a great website – I really enjoy your blog and portfolio. You have such a wonderful body of work; and so prolific! Really loved the painting demo video too. Thanks for the link and looking forward to working with you on a successful Champions 4 Her event.

  • Hi Ashley,
    First I would like to say that your blog is wonderful and your work even better. I look forward to watching it grow.
    Also, I work at Yovia, a social media networking company, that is developing a network of different blogs and websites. By adding your blog you can increase your traffic.
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  • ART FOR A CAUSE, this is an effective tool to drive a point or to highlight an issue.

    You have done it well!
    Keep it up.

    I can still recall one October when we launched Festival of Nature in Basilan, Southern Philippines.
    Art has captured the imagination and creativity of the kids who participated in Children’s Camp.

    Painting, poster-making contest and creative role-playing highlighted issues on illegal logging, illegal fishing and violence against children in our community and the country as well.

    Art captures and expresses all. I hope we can do similar initiative to raise action towards Peace and ending Hunger among children.

    Thank you very much for this blog…GbU!


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