First, a quick tech notice: I recently changed the method I use to deliver new blog posts to my email subscribers. All of my phalanges are crossed that my technology jinx doesn’t botch it, but if you receive multiple emails, have trouble viewing the email, or anything else less than desirable, please email me (firstname.lastname@example.org).
Marketing. For me, it’s akin to gardening – if I had all of the time in the world, I would be a pro. However, I always seem to be running on empty when it comes to time. But I get it – if you don’t spread the word about your work, how will anyone know you’re out there doing your thing? So, I do what I can to tell the world, “I’m here (painting)!”
Obviously, I blog, and you read it (and you’re awesome, by the way!). I’m on Etsy, Twitter, Pinterest and LinkedIn. I’m also lucky enough to catch a writer’s attention from time to time, such as Sara Bauknecht, who recently featured me in the Pittsburgh Post Gazette’s Sunday Edition “Stylebook Snapshot.”
And then I convert folks to blog subscribers at events by doing drawings for prints and such for people who provide their email. For example, Ashley Noble, who signed up for my blog updates at this year’s Three Rivers Arts Festival, won this print, which is already framed and hanging in her house (congrats, Ashley!).
Nonetheless, people tell me I should be on Instagram and Facebook (not my personal account), submit my work to art blogs and style magazines, and do handstands outside of my studio (just kidding, no one has ever suggested that). Perhaps it’s time to reevaluate how to keep up my marketing momentum.
So, I’m curious to know, how do you connect with artists or other people doing creative things you love? What should I drop? Be honest now, have you ever bought art via an Instagram discovery, or a magazine feature? I’m counting on your clever insights to hone my shameless self-promotion. You’re a smart cookie when it comes to finding creative and beautiful things, I know it.