Ashley Cecil

Jump to Comments

7″ x 9″ watercolor/pen and ink, $60 ($10 donated to the Global Fund).
SOLD
See all paintings available for sale.

These days, “spare time” is not a concept I’m familiar with, which ensures that my trips to shopping centers are nearly non-existent. I had to sit in my car for a moment while I tried to remember which direction I was headed yesterday on a mission to find retailers selling (RED) items. In honor of yesterday’s World AIDS Day, I gave myself permission to visit the mall to snap pictures of the Gap’s “inspi(red)” shirt for this post.

The (RED) blog explains that, “(RED) was created by Bono and Bobby Shriver, Chairman of DATA, to raise awareness and money for The Global Fund by teaming up with the world’s most iconic brands to produce (PRODUCT) RED-branded products. A percentage of each (PRODUCT) RED product sold is given to The Global Fund. The money helps women and children with HIV/AIDS in Africa.”

(RED) is a great business approach to social activism that offers products in demand that in turn serve a greater good. There is an ocean of charities anyone can write a check to, but why not add some fuel to the flame by giving incentives to contribute by offering people something in return (like my artwork, wink wink)?

So, before you buy that new iPod as a Christmas gift, or get that new American Express card to pay for it, think about upgrading to the (RED) version.

Tags: World AIDS Day, (RED), Global Fund, Bono

7\" x 9\" watercolor/pen and ink, $60 ($10 donated to the Global Fund). SOLD See all paintings available for sale. These days, \"spare time\" is not a concept I\'m familiar with, which ensures that my trips to shopping centers are nearly non-existent. I had to sit in my car for a moment while I tried ...